Whilst at a friends house party I noticed that all of the toothbrushes were laid out very neatly on the shelves in the bathroom (top shelf and below). Each toothbrush pointed in towards one another, away from the edge of the shelf. It made me think back to when I used to do a lot of design work for sports fashion magazines and one of the “rules” was that models would generally face inwards to the magazine and not out of the page. Sometimes this rule is broken but it is generally so that it subconsciously makes the reader think that the model is involved completely in the magazine and not looking out of the page. A model looking out of the magazine can also direct the reader away from the page of the magazine. I wondered whether the rules for the magazine had perhaps influenced the person arranging this shelf to do the same thing, to make every one feel “included” in someway, or have designers taken ideas from the way we lay out objects to make up their rules in these magazine?!
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